MASS - Dutch Design Week 2011 - Pomphuis - Strijp-T
+++ THIS VIDEO IS CREATED TO BE PROJECTED VERTICALLY +++
MASS/ makingmass.com:
10 DESIGNERS ON METHODS, MATERIAL AND MANUFACTURING
VERTICAL VIEW:
Vertical View is a portrait of the designers participating in the exhibition MASS. It documents their tools and choreography and examining their processes through a blend of footage, focus points and funky experiments. A portrait with a vertical point of view.
“Craft and industry are slowly merging together.
We are using the industry to fulfil our needs in craft
and vice versa; industry is looking at craft to make
their production more personal.”
10 DESIGNERS ON METHODS, MATERIAL AND MANUFACTURING
Designers are taking a critical approach to mass production. Equipped with individualized tools and technologies, they respond to established fabrication systems by taking on not only form, but the methods and materials used to manufacture work.
INCLUDING WORK FROM FRANCOIS DUMAS & ERASMUS SCHERJON, JULIEN CARRETERO, CHARLOTTE DUMONCEL D'ARGENCE, TAL EREZ & ODED LAHAV, RACHEL GRIFFIN, STUDIO FORMAFANTASMA, MAX LIPSEY, JONAS LUTZ, ADRIEN PETRUCCI AND LEX POTT.
VIDEO BY NIEK PULLES.
makingmass.com
heyniek.com
2011
Soundscore by:
KIDKANEVIL