Future tribes

When | May 2014
Where | Eindhoven / Vreeland
What | Mask design & Trend forecast
Client | n/a

Shot by KoersVonKramer
www.koersvoncremer.eu
Styled by Majid Karrouch
majidkarrouch-editor.tumblr

It’s something from my childhood, I always saw faces and masks when I looked at the grilles of cars – all kinds of characters were hid- den in the staring headlights and the shape of the bonnet.
The masks are based on the idea of a futuristic tribe. I recognized a similarity between the customs of different ethnic groups and those of urban gangs, particularly in their car culture.
It’s all about showing off, about manliness and bling. The clay masks are intensely alluring.
Their primitive forms clearly demonstrate my hands-on technique, but a coat of high-gloss automotive lacquer pimps up the frightening features.

Published in FRAME magazine #99

“Pimped- Up”

One could be forgiven for thinking Niek Pulles’s Future Tribe masks are the faces of incognito villains in a scary movie. Although not his intention, this naive perception of baddies may not be far off. ‘It’s something from my childhood,’ he says. ‘I always saw faces and masks when I looked at the grilles of cars – all kinds of characters were hidden in the staring headlights and the shape of the bonnet.’ Merging this memory with two more of his childhood ‘obsessions’ – wearing crazy costumes to celebrate Dutch carnival and making music videos with his friends – Pulles designed masks based on the idea of a futuristic tribe. ‘I recognized a similarity between the customs of different ethnic groups and those of urban gangs, particu- larly in their car culture. It’s all about showing off, about manliness and bling.’ The clay masks are intensely alluring. Their primitive forms clearly demonstrate the designer’s hands-on technique, but a coat of high-gloss automotive lacquer pimps up the frightening features. — EM

FUTURE TRIBES sketch / conceptual video from HEYNIEK on Vimeo.

This concept / sketch video is a brainfart trying to explain my research & mask design on FUTURE TRIBES.
Mixing existing video's & music video's with self made 3D animation and video.

Visceral designed masks – mixing ethnic groups & car cultures

In 2013 HEYNIEK designed the visual identity for the Dutch Invertuals during Dutch Design week 2013.
http://www.domusweb.it/en/news/2013/10/29/dutch_invertuals_at_ddw13.html

After creating these masks of clay, he was inspired to make a new serie.
This time he wanted to create a serie of masks that could represent a Tribe of the Future.

Inspired by different Ethnic groups and mixing it with his childhood fantasy about Cars having various characteristics, he created these colorful, high gloss metallic masks.

These masks are designed on a visceral level.

Combining a primitive material such as clay with a high end technical car paint
might lead to new insights and ideas.

PHOTOGRAPHY ONLINE SOON : www.heyniek.com

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