Modebelofte 2014

When | October 2014
Where | Bongo Beach CLub, Eindhoven
What | Curator & exhibition design with Harm Rensink
Client | You Are Here Conceptstore

Articles:
www.dezeen.com
www.ashadedviewonfashion.com
www.styleindicator.com
www.frameweb.com
www.rtlnieuws.nl

YOU ARE HERE presents Modebelofte
‘Seductive Precursors’
the most forward fashion talents of 2014

Seductive Precursors
The title of this year’s edition of Modebelofte – ‘Seductive Precursors’ – underscores the importance of the pioneering creativity displayed by these talented designers. By experimenting, intuitively and conceptually, with techniques, materials, shapes and references they seduce us to immerse in their visions of possible fashions for a moment. Seductive Precursors play an important role in fashion’s characteristic dynamic of perpetual renewal by convincingly connecting the familiar with the unfamiliar. The selected designers challenge us to consider our contemporary sense of self and our ideas about the wearability of objects in a progressive, fictitious or futuristic perspective.

Modebelofte is a presentation of new fashion talents recently graduated from Dutch and international fashion institutions. Their experiments try to seduce us into their personal visions of the future of fashion. Most notable is the way it has been presented here, in its own little universe of suspended mannequins and dramatic lighting emphasising the silhouettes. This is the direct result of the partnership between visual designer Niek Pulles and experience designer Harm Rensink who were asked to design this exhibition.

YOU ARE HERE presents Modebelofte ‘Seductive Precursors’
the most forward fashion talents of 2014

Participating talents Modebelofte 2014 ‘Seductive Precursors’:

Emma Hardstaff

Charlotte Tydeman

Angel Chen

Richard Quinn

Fiona O'Neill

Olya Kuryschuk

Jessica Mort

Anita Hirlekar

Ida Gro Christiansen

Adam Marc James

Inna Stein & Caroline Rohner

Tijme Veldt

Fien Ploeger

Klara Válková

Marije Seijn

Jurjen van Houte

Hyein Seo

Flora Seierl

Bastian Visch

Gino Anthonisse

Karin Vlug

Vera Roggli

Chiara Siahaan

Sonia Aissaoui

Yiyu Chen

During Dutch Design Week, October 18 – 26 2014, in the Southern creative capital of The Netherlands, Eindhoven, platform ‘Modebelofte’ presents a selection of progressive fashion talents freshly graduated from Dutch and international BA and MA courses.

Seductive precursors

The title of this year’s edition of Modebelofte – ‘Seductive Precursors’ – underscores the importance of the pioneering creativity displayed by these talented designers. By experimenting, intuitively and conceptually, with techniques, materials, shapes and references they seduce us to immerse in their visions of possible fashions for a moment. Seductive Precursors play an important role in fashion’s characteristic dynamic of perpetual renewal by convincingly connecting the familiar with the unfamiliar. The selected designers challenge us to consider our contemporary sense of self and our ideas about the wearability of objects in a progressive, fictitious or futuristic perspective.

Modebelofte by YOU ARE HERE

The initiator of ‘Modebelofte’ – meaning ‘Fashion promise’ – is the Eindhoven based concept store YOU ARE HERE. With Modebelofte they bring the fashion design discipline in the context of Dutch Design Week. Modebelofte’s accent lies on innovation. By creating a platform for the most adventurous and visionary innovators from the latest generation of fashion talents during such an internationally well-attended design manifestation Modebelofte seeks the dialogue with likewise innovative companies, universities, media and the public.

HEYNIEK and StudioHarmRensink

For Modebelofte 2014 YOU ARE HERE chose to team up with visual designer Niek Pulles a.k.a. Heyniek [www.heyniek.com] and experience designer Harm Rensink [www.harmrensink.nl]. In close collaboration with the YOU ARE HERE team they are the curators and designers of this edition of Modebelofte. “This exhibition is an ode to the ‘physical’, in the broadest sense of the word. Seduction through form, dimensions and material”, says Niek Pulles.

Location

Modebelofte 2014 finds accommodation in the ‘Bongo’ at Stratumseind 34-36 in Eindhoven, linked to the adjourning ‘Oude Rechtbank’, a designer hotspot during Dutch Design Week.

Partners
Modebelofte cannot exist without its partners who contribute to the initiative on various levels and who are committed to the mission. Partners who have already joined in for this edition of Modebelofte are:

ABNAMRO, AnneRegelt, Bata, CB Fashion, Heijmans,Living Projects, Philips Lighting, Renders and Van Zon interieur.

MUSIC : Yelle DJS – 2012 summer mix