Nike A.V.E. 2012

When | March 2012
Where | Precinct 5, Amsterdam
What | Interior foam installation + video
Client | Nike Nederland

To show appreciation for the Dutch National Football Team, “Allen Voor Een” represents artists, musicians and the creative community’s unbridled support for “Oranje” – complete with its own club crest.

Foam installation at Precinct 5 and a experimental video message.

A.V.E. 2012 from HEYNIEK on Vimeo.

Unite behind our eleven.
Share their joy and their pain.
Their triumphs and their tribulations.
Win or lose, we share everything.
Followers are redundant.
Leaders are essential.
We need vision, we need expertise.
We need winners. We need you till the end.
Your blood, your sweat and your tears.
Oranje till the end.


Nike Sportswear Netherlands

Direction & Design : Niek Pulles

Editor : Rigel Kilston

Sound : Kaiser Sound Studios

DOP: Alex Wuijts

Music by TomTrago

Voice by Nsardin Dachar

Black forms by Daphna & Laurens

Special Thanks: Malvin Wix