When | 2012
Where | Vondelpark Amsterdam, The Netherlands
What | Romance of Running exhibition
Client | Nike + ‘GAMEONWORLD’ Campaign

For this project I thought of a childhood memory again. I had this toy, called, Landscape Creator. The way that the sand would make his way through the water was magical.

For the Nike project I scalled this idea to a grown up version where the water symbolizes the runners. People could physically turn the big wheel that would move the water and sand around. A projection on the glass made it more magical, as if translucent runners where making their way through water and sand.